Santiago Gericke Parga

Hey! I'm Santiago — a full-stack AI builder blending engineering, entrepreneurship, and product thinking to turn bold ideas into scalable impact. I'm the founder of Tayliq, a Shopify App for AI-powered customer support, and CTO at Shameless Collective. My background spans data science, tech consulting, and software engineering — but what truly drives me is building real-world AI systems that remove friction, unlock growth, and shape better experiences for teams and users.

My Journey

Foundations in Tech & Strategy

2016 – 2020

At Universidad Pontificia Comillas, I developed a strong technical foundation in engineering and trained a structured mindset to approach and solve complex problems. This period sharpened my analytical and strategic thinking. It was also when I discovered software development — a creative tool to build, automate, and innovate.

Entrepreneurial Spark – Shameless Collective & Beyond

2016 – Present

Shameless Collective started as a hobby with two friends, and in recent years evolved into a serious venture. To scale it, I built a full-stack returns platform and an AI-powered chatbot that improved customer retention and doubled sales. During my year at Santa Clara University, I immersed myself in Silicon Valley’s startup culture and pursued two other ventures, building MVPs with 100+ potential users and engaging investors for a €100k pre-seed round.

Scaling Solutions – Data, Strategy & AI in Consulting

2020 – Present

My consulting path, from AT Kearney to Monstarlab, gave me the opportunity to apply data and AI to solve complex business problems. I led the development of pricing optimization features, sales clustering models, and go-to-market strategies for global F&B clients — combining Python, R, SQL, and AWS to deliver scalable, revenue-driving tools.

Full-Stack & AI Innovation – Learning by Building

2022 – Present

Beyond formal roles, I’ve built 10+ production-grade apps across AI, full-stack, and automation — from real-time order trackers to generative AI interfaces. Each project helped me sharpen core skills in React, Next.js, Python, OpenAI, and AWS, and reinforced my belief in building things that solve real problems and scale with impact.

Tayliq – Building AI Infrastructure for DTC Brands

2025 – Present

As CEO & Co-founder of Tayliq, I launched a Shopify App that equips DTC brands with AI-powered customer support. I built secure authentication, embedded UI, and real-time backend architecture using Remix, GraphQL, and GPT-4. We onboarded early clients organically, demonstrating tangible gains in CX and cost efficiency. Tayliq is the product of everything I’ve learned — tech, design, product, and execution — coming together.

The Next Chapter – Bay Area & Beyond

Present & Future

After years of building, learning, and leading, I’m ready for the next challenge: growing in the Bay Area — a global hub of innovation. I’m looking to join a high-impact tech company where I can combine my engineering skills, product mindset, and entrepreneurial energy to shape the future with AI-powered solutions that matter.

Projects

Here are some of my most impactful projects—each a testament to innovation and scalable solutions.

Tayliq

Tayliq is a Shopify App that brings AI-powered customer support to DTC brands. Built with Remix and Polaris for the embedded UI and App Bridge for secure shop integration, it includes GPT-4 conversational support, voice capabilities (via ElevenLabs), and seamless admin actions using GraphQL. The backend is structured via App Proxy endpoints for real-time interactions and custom analytics dashboards. Deployed on Vercel with GDPR-compliant OAuth authentication.

GPT-4Shopify GraphQL APIRemixTailwind CSSPolarisApp BridgeOAuthApp ProxyElevenLabsVercelTypeScript

Multi-Agent AWS Bedrock System

The Multi-Agent AWS Bedrock System implements an intelligent recommendation engine using a multi-agent architecture. Built with AWS Bedrock and Lambda, it features specialized agents that provide tailored information about hotels, Airbnbs, and restaurants. The system leverages AI-powered agents to handle complex user queries while a supervisor agent coordinates the workflow. It integrates with Amazon S3 to access accommodation and restaurant data, processing filters like location, amenities, and dining preferences. The system is accessible via API Gateway, allowing seamless integration with frontend applications through HTTP requests.

AWS BedrockAWS LambdaAmazon S3API GatewayPythonPandasBoto3Environment VariablesMulti-Agent ArchitectureServerless

AI Customer Support Chat

The AI Customer Support Chat provides real-time customer assistance with intelligent ticket management. Built with Next.js 14 and Server Actions, it features a responsive UI and real-time updates across multiple sessions. The system leverages AI-powered responses to handle customer inquiries while enabling actionable operations like changing delivery addresses and processing returns. It integrates with Shopify via GraphQL API to access order data and utilizes Twilio for voice calls and Elevenlabs AI for natural-sounding voice synthesis during customer interactions. Administrators can seamlessly take over conversations for complex issues while maintaining context.

Elevenlabs AITwilioOpenAI APIShopify GraphQL APINext.jsReactTypeScriptTailwind CSSServer ComponentsServer ActionsPostgreSQLDrizzle ORMVercel

Shameless Returns

The Shameless Returns Portal streamlines returns, improves customer experience, and reduces manual workload. Built with Next.js, React, and Neon Serverless, it integrates with Shopify (CRM) via GraphQL API and Correos using SOAP requests for real-time tracking.

Next.jsReactTailwind CSSVercelTypescriptGraphQL APISOAP APIShopifyNeon Serverless

Gmail AI Response System

An intelligent email responder powered by OpenAI and the Gmail API. It monitors incoming emails in real-time, categorizes each message using advanced natural language processing to decide if it qualifies for an AI-generated reply, and then dispatches a context-aware response to streamline communication.

PythonOpenAI APIGmail APIGoogle Cloud FunctionsPub/SubREST API

Duolingo Clone

A Next.js language platform inspired by Duolingo with interactive features. Created AI Voices using Elevenlabs AI, implemented ORM with DrizzleORM and a PostgresDB via NeonDB, integrated an admin dashboard using React Admin, and handled subscriptions using Stripe.

ReactNext.jsDrizzleORMStripeClerkTailwind CSSElevenlabs AINeonDBReact Admin

Shameless Locator

A Next.js tracker integrating with Tipsa for real‑time updates. Made API integrations using SOAP requests and employed Neon Serverless for efficient data storage.

Next.jsTailwind CSSVercelTypescriptSOAP APITipsaNeon Serverless

Order Fulfillment Automation

A Python script that automates Shopify orders with Tipsa integration. Utilized GraphQL for API connectivity to our Shopify CRM.

PythonShopify APISOAP APITipsaPandasGraphQL

Shameless Website - Shopify Clone

A Next.js e-commerce clone featuring Clerk for authentication, Neon for data storage, Drizzle for ORM, and Stripe for payment processing.

Next.jsTailwind CSSTypescriptDrizzleStripeClerkNeon

Monthly Invoice Automation

Automates monthly invoices using Python and ReportLab. Leveraged GraphQL for Shopify CRM connectivity and the Gmail API to send emails.

PythonShopify APIReportLabRequestsGraphQLGmail API

Multi-Class Text Classification Model

A fine‑tuned DistilBERT model for multi‑category text classification. Fine‑tuned with AWS SageMaker and deployed with an endpoint connected via LangChain.

AWS LambdaAWS API GatewayHugging FaceDistilBERTPyTorchPythonAWS SageMakerLangChain

Contact Me

I'm open to new opportunities, collaborations, or just a friendly chat! Reach out to me via phone or email.